Lang Communications - Bids

Bids

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London 2012
  • Client: London 2012
  • Project: Candidate city file
  • Services: Copywriting

To ensure a level playing field, there are precise rules about the format, content and even wordcount of Olympic bid documents. Our challenge was to comply with all the rules while differentiating London with a bid that would excite and inspire.

We worked as part of the London bid team for nine months. The result: 90,000 words on 17 specialised themes including sport, transport, the environment and security. Clear enough for an international audience of IOC voting members. Compelling enough to satisfy the experts and nitpickers. And still with enough magic to make London look like a winner.

Lloyd Slater, the writer who led our work on the bid, won a special Communicator of the Year award from the British Association of Communicators in Business for his achievement. And London won the Olympics.

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Tokyo 2016
  • Client: Tokyo 2016
  • Project: Candidate city file
  • Services: Copywriting

How do you frame a bid for the world’s biggest, most lavish sporting and cultural event during the world’s worst recession?  That was the challenge that faced the team promoting Tokyo 2016 – a task made even more difficult by language barriers and cultural sensitivities.  

Working closely with the local Olympic specialists – as civil servants of the Tokyo Metropolitan Government under direct supervision of the Governor, we helped to shape a three-volume document that linked economic and environmental sustainability with the legacy of the previous Tokyo Games.   

Tokyo 2016’s candidate file was awarded the highest number of points by the International Olympic Committee. 

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More about our bids expertise >>