Journalism
More about our magazines and newsletters expertise>>
- Client: GEA Group
- Project: Generate magazine
- Services: Copywriting, Editorial strategy
Generate is a glossy magazine for globally-successful mechanical engineering group GEA. Operating in 50 countries, the group specialises in technologies that are applied in the dairy, food, chemical, pharmaceutical and petrochemical industries, among others.
Published three times a year, we produce story ideas and write copy for this 32-page publication which goes to customers, prospects, investors and employees. Stories focus on how engineering processes play a central role in our lives, so the content is a soft sell.
The magazine is produced by Merchant and designed by JohnstonWorks.
- Client: Clifford Chance
- Project: Autumn Perspectives seminar editorial
- Services: Copywriting
Magic Circle law firm and long-standing client Clifford Chance asked Lang to provide writing and editorial support on its 2011 seminar series Autumn Perspectives – focusing on topics of interest to the financial sector – which communicated expert opinion to an informed audience. In each case, our writer attended the seminar, discussed themes and approach with the main speaker, then drafted an engaging article that accurately represented the views of the panel.
Following very positive feedback from the firm’s partners, we have been asked to write a further series of articles to accompany its Spring Perspectives seminar series. Our work on the Clifford Chance seminars expands our relationship with the firm, which also includes writing their Annual Review.
- Client: William Hill
- Project: Will2win magazine
- Services: Editorial strategy, Copywriting, Design, Project management
William Hill, the UK’s biggest high street bookmaker, has been a client since 1996. We won a three-way pitch to revamp its bi-monthly employee magazine after it acquired Stanleybet in 2005.
We manage, write, design, produce and distribute this bi-monthly, manbag-sized publication, which goes to 2,600 betting shops and 15 offices across the country. As its unconventional format implies, this is not a run-of-the-mill house magazine. It combines upbeat humour with key strategic messages across the business, helping employees to feel part of the wider organisation. It is also used to recognise and reward success.
- Client: Littlejohn
- Project: Suite of newsletters
- Services: Editorial strategy, Copywriting, Web writing, Design
Littlejohn is a UK top-30 accountancy firm based in Canary Wharf. Its varied client base requires carefully targeted marketing. We write, sub-edit, design and produce a suite of regular newsletters for different markets as well as a regular networking publication for former employees.
We also devise Littlejohn advertisements and ad hoc newsletters and provide general communications advice to the firm.
The firm has recently undergone a rebranding, and some of the newsletters we write and edit are now produced online.
- Client: Insinger de Beaufort
- Project: Quarterly magazine
- Services: Editorial strategy, Copywriting, Project management
Quarterly was a highly unusual magazine distributed to the UK-based private clients of Insinger de Beaufort bank. Rather than filling its pages with bank news, we planned it as a very subtle marketing tool by offering intelligent content with a global focus that presented the bank as an original and thinking organisation.
Features were either socio-economic or leisure-based to reflect the readership, and each issue adopted a regional theme for the key articles. The result was a highly readable magazine that added value to the client experience.
We managed and edited the magazine, writing some of the features ourselves and commissioning high-profile journalists for others. The designer was Dutch agency Dietwee.