Chinese annual report wins international business 'Oscar'

Tuesday, 18 December 2018 09:58 pm

Chinese annual report wins international business ‘Oscar’

 

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Chinese annual report wins international business 'Oscar'

Another annual report written by Lang Communications has won a top award - the Stevie - which is the business communications equivalent of an Oscar.

Ping An, China’s leading integrated financial services group, scooped Best Annual Report at the International Business Awards ceremony in New York in September.

The banking and insurance giant has become a major player on the world stage and wanted the group’s global stature to be reflected in the document.  

Working closely with project manager Merchant and Ping An’s chairman and senior management team, writer Lloyd Slater provided a copy platform that clearly expressed the group’s achievements – and its aspirations. “Just as important was getting the right cultural balance. Ping An wanted to convey a sense of the heritage of which it’s so proud, but was also aware of the need to communicate effectively with the international investment market in its own language. I hope the text does both,” says Lloyd.